SOCIAL MEDIA STRATEGY - ART + CREATIVE DIRECTION

Samsonite

BRIEF: To create awareness of the new series of Samsonite business backpack, we’ve created the campaign “Backpack Stories” for facebook. For each occupation, we create 3 teasing posts and a video for our fans to guess what that person’s job is about, and a launch video post showcasing what’s inside the backpack and revealing their occupation.

ROLE: Research Occupation Through Interview, Storyboarding, Art Direction, Supervise Photo & Video Shoot
Huawei Mate S

BRIEF: To create awareness of the launch of rosegold colour for Huawei Mate S, we’ve created a series of beautiful social posts to celebrate “Rosegold Lady” in instagram, facebook and twitter. 

ROLE: Art Direction, Supervise Photo & Video Shoot