EDNA TSUIART DIRECTION. DIGITAL STRATEGY. EXPERIENCE DESIGN.
CONTACT EDNA
About EDNA
A graduate from University of California, San Diego (B.A., Media with Computing Emphasis), Edna attended a summer school session at Central St Martins College of Art and Design (London) in 2009 to broaden her advertising expertise, ever since then she managed to build her career working in advertising agency and fell in love with London. She has moved to London in 2016.
She has garnered over 10 years of advertising agency experience in Hong Kong; from print to product design, from campaign website to e-commerce platform, mobile apps, social media. She has focused on experience design in her later career as she believed usability and functionality are the core principles of design.
She teams up with strategy to build content hierarchy, gather user requirements with stakeholders through workshop, she enjoys brainstorming new creative ways to build brands and blends her user experience knowledge with user testing to validate her design. She is dedicated to produce high quality work with her extensive knowledge in digital-social strategy, art direction & experience design.
She has also taken IDEO human-centered design and prototyping course to strengthen her design-thinking experience. And enjoy reading user experience books in her spare time.
Aside from work, she enjoys painting, writing calligraphy, photography, travel, cooking and everything creative.
You can find Edna at flea market, art museums, attending design conferences, or simply strolling around the park drawing with watercolours.
